SITO Mobile, Ltd. announced that Brett O'Brien has joined the Company's Board of Directors. Brett O'Brien brings a wealth of experience in the marketing and advertising fields. Since November 2012, Mr. O'Brien has served as a Senior Vice President and General Manager at Gatorade, where he is responsible for leading Gatorade's North American business, including innovative retail and marketing strategy, sports marketing and integrated consumer engagement programs. Before joining Gatorade, Mr. O'Brien led several recognized beverage brands including Mountain Dew, AMP Energy, Sierra Mist and Pepsi's flavored soft drink brands.

Mr. O'Brien will serve on the Board until the company's 2018 Annual Meeting of Shareholders, or until his successor has been elected and qualified. In addition, the Board has unanimously appointed William Seagrave and Aaron Tam as interim Co-Chief Financial Officers to replace Mark Del Priore, who resigned as the company's Chief Financial Officer on July 23, 2018.