Simavita Limited added two new key appointments to its management team, principally dedicated to sales of the SIM technology. Christopher Southerland joins the company as US Executive V.P. of Sales and Marketing responsible for overseeing SIM sales and distribution activities in North America. Chris has over 25 years of experience successfully growing medical device, diagnostic and biotech companies.

Prior to joining Simavita, he was with Molnlycke Healthcare where he served as V.P. of Sales for the US Surgical Division, and IDEXX Laboratories where he served as V.P. of Global Sales and Marketing for the OPTI Medical Diagnostic Division. Charles Cornish joins the company in the role of Director ANZ. Charles will lead the Company's Marketing, Sales and Service Team.

Most recently, Charles held the position of Managing Director of Ontex ANZ where he was responsible for retail and healthcare sales of diapers, incontinence aids and feminine hygiene products, along with diaper manufacturing, supply chain and warehousing operations.