EUROPE GOES SILK ROAD is a private initiative of young European academics undertaking a 33,000 km research expedition along the New Silk Road to document the different Eurasian connectivity initiatives and their main projects on site, as well as assessing them from an interdisciplinary point of view. Their goal is to create a corridor of understanding not only between academic perspectives, but also between people and cultures and thereby offer a comprehensive picture of a day-by-day ever-integrating Eurasia.

Silkbank is proud to be a part of this grand expedition connecting places. We are sponsoring this journey to encourage the intermingling of different cultures and people. Silkbank has always been supportive of such initiatives as it helps in portraying a soft image of Pakistan.

Silkbank is greeting Sebastian Maya and Sebastian Hola on their every stop over in Pakistan. Upon their arrival Silkbank welcomes them in the heart of Pakistan Lahore. Silkbank as a responsible corporate citizen is always committed towards the development of Pakistan. It is our immense pleasure to be a part of this amazing expedition and to contribute towards showing the real face of Pakistan. We are positive that a journey like this will not only promote Pakistan, but will also showcase the generosity and kindness of its people. Silkbank, in times to come pledges to project the soft image of Pakistan with its brand promise of Yes We Can.

© Pakistan Press International, source Asianet-Pakistan