Shirble Department Store Holdings (China) Limited reports earnings guidance for the six months ended 30 June 2018. The Board wishes to inform the shareholders of the Company and prospective investors of the shares of the Company that the profit attributable to owners of the Company for the six months ended 30 June 2018 would decrease by 61%-66%, as compared to the same for the six months ended 30 June 2017, primarily due to the following reasons: a write-off of RMB 4.6 million, being the aggregate amount of the net book value of the furniture and fixtures and decoration in relation to the shop areas dedicated for the business cooperation with Hema Network Technology Company as announced by the Company on 19 June 2018. This was compared to the amount of write-back of rental expense amounting to RMB 33 million as a result of the acquisition of two store premises by the Group during the six months ended 30 June 2017, decrease by approximately 8.9% in the revenue mainly due to the closure of Wanxiang store upon expiration of lease agreement, as well as a combination of other factors, such as the increase popularity of online sales in the PRC and unexpected changes in consumers' preference.