On March 11, 2019, the Board of Directors of Seedo Corp. appointed Daniel Birnbaum as a member of the company's Board of Directors. Daniel Birnbaum, 56, is a world-renowned corporate executive who served as CEO of SodaStream from 2007 until its recent sale to Pepsi; prior to that Mr. Birnbaum established Pillsbury Israel and served at its CEO; was General Manager of Nike Israel, and founding member and CEO of Nuvisio Corporation.