The Roots x Boy Meets Girl capsule collection will be available at select Roots stores in
the
"It is great to have been able to partner with BOY MEETS GIRL to bring this unique collection to our consumers," said
Roots x BOY MEETS GIRL merges Roots more than 45 years of heritage and the comfort the brand has long been known for, with the statement style and streetwear aesthetic of BOY MEETS GIRL. The limited-edition, 15-piece collection includes organic cotton unisex t-shirts, recycled yarn sweatpants, hoodies (cropped and zip-up styles), a sweatskirt, leggings and a mini-me kids collection. Each piece features unique logos, designed exclusively for the collection, that bring together the two brands highly-recognizable logos and celebrate three brand values that both Roots and BOY MEETS GIRL share: community, freedom and integrity.
"I'm all about nostalgic collaborations, as seen with many of our recent initiatives," said
Roots x BOY MEETS GIRL launches mid-January in
Roots x BOY MEETS GIRL collection photographed by
About Roots
Established in 1973, Roots is a premium outdoor lifestyle brand. We unite the best of cabin and city through unmistakable style built with uncompromising comfort and quality. We offer a broad range of products that embody a comfortable cabin-meets-city style including: women's and men's apparel, leather goods, footwear, accessories, and kids, toddler and baby apparel. Starting from a little cabin in
About BOY MEETS GIRL
BOY MEETS GIRL® (BMG) is a purposeful, edgy, and young contemporary athleisure brand worn by celebrities such as
BOY MEETS GIRL® continuously connects music and art to fashion, with fashion show performances from artists such as
Forward-Looking Information
Certain information in this press release contains forward-looking information. This information is based on management's reasonable assumptions and beliefs in light of the information currently available to us and are made as of the date of this press release. Actual results and the timing of events may differ materially from those anticipated in the forward-looking information as a result of various factors. Information regarding our expectations of future results, performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information. Statements containing forward-looking information are not facts but instead represent management's expectations, estimates and projections regarding future events or circumstances. Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements.
See "Forward-Looking Information" and "Risk Factors" in the Company's current Annual Information Form for a discussion of the uncertainties, risks and assumptions associated with these statements. Readers are urged to consider the uncertainties, risks and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information. We have no intention and undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities law.
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