LOS ANGELES, Jan. 24 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of January 22 through January 24, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 24, 2010 include:





                                         Weekend
    Rank Title             Distributor   Gross       Cume          Locations
    ---- -----             -----------   -------     ----          ---------
                            20th Century
       1 Avatar             Fox          $36,000,000  $552,797,418      3141
     --- ------            ------------- -----------  ------------      ----
       2 Legion            Sony          $18,200,000   $18,200,000      2476
     --- ------            ----          -----------   -----------      ----
       3 The Book Of Eli   Warner Bros.  $17,000,000   $62,003,223      3111
     --- ---------------   ------------  -----------   -----------      ----
                            20th Century
       4 Tooth Fairy        Fox          $14,500,000   $14,500,000      3344
     --- -----------       ------------- -----------   -----------      ----
       5 The Lovely Bones  Paramount      $8,800,000   $31,624,141      2571
     --- ----------------  ---------      ----------   -----------      ----
       6 Sherlock Holmes   Warner Bros.   $7,115,000  $191,563,783      2670
     --- ---------------   ------------   ----------  ------------      ----
          Extraordinary
       7  Measures         CBS Films      $7,000,000    $7,000,000      2549
     --- --------------    ---------      ----------    ----------      ----
          Alvin And The
          Chipmunks: The    20th Century
       8  Squeakquel        Fox           $6,500,000  $204,236,844      2973
     --- --------------    -------------  ----------  ------------      ----
       9 It's Complicated  Universal      $6,189,690   $98,649,750      2301
     --- ----------------  ---------      ----------   -----------      ----
      10 The Spy Next Door Lionsgate      $4,750,000   $18,710,115      2924
     --- ----------------- ---------      ----------   -----------      ----
      11 The Blind Side    Warner Bros.   $4,515,000  $234,027,266      1932
     --- --------------    ------------   ----------  ------------      ----
      12 Up In The Air     Paramount      $4,333,000   $69,676,526      1707
     --- -------------     ---------      ----------   -----------      ----



    Weekend of 1/22/10 to 1/24/10

© Rentrak Corporation 2010 - Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.


    Contacts:    Rogers & Cowan for Rentrak Corporation
                 Sallie Olmsted                Amanda Bartz
                 (310) 854-8124                (310) 854-8151
                 solmsted@rogersandcowan.com   abartz@rogersandcowan.com


SOURCE Rentrak Corporation