Investing in Advertiser Confidence: Introducing our Partnership with IAS

AnnouncementsStaff•June 13, 2024June 13, 2024

As we continue to expand Reddit's advertising capabilities and drive full-funnel performance for our clients, we're pleased to introduce our latest partnership with leading media measurement and optimization platform, Integral Ad Science (IAS). The partnership will give advertisers an additional layer of trusted, third-party transparency in their Reddit campaign reporting and added confidence in the strength and success of their Reddit ads.

Through IAS's AI-driven Total Media Quality (TMQ) product suite, Reddit advertisers globally will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across our platform. Through this partnership, advertisers on Reddit will also be able to:

• Leverage Trusted Campaign Insights: Consistent with the Global Alliance for Responsible Media (GARM) standards, the new offering provides advertisers with third-party campaign insights backed by trusted and transparent industry metrics.

• Analyze Content, Frame by Frame: TMQ provides insight into video content through best-in-class, AI-driven Multimedia Technology which combines frame-by-frame analysis of images, audio, and text to provide accurate and reliable measurement at scale.

• Safeguard and Scale: A powerful combination of TMQ with Reddit's existing moderation capabilities gives brands additional protection while allowing them to scale across more than 16 billion posts and comments.

• Improved Engagement: Advertisers will have increased transparency into Reddit's campaign delivery, helping maximize campaign spend.

• Access Unified Reporting: Advertisers can leverage IAS Signal, its unified reporting platform that delivers the data and insights advertisers need to manage their digital campaigns easily.

"Third-party validation underscores our commitment to equipping Reddit advertisers with the tools they need to grow on our platform confidently," said Jim Squires, EVP of Business Marketing and Growth at Reddit. "With IAS, we're giving our clients a clear understanding of where their ads are appearing and how they're delivering on Reddit, increasing confidence and allowing them to focus on what matters: developing their campaign strategy and creative."

IAS's Brand Safety and Suitability Measurement compliments Reddit's user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls. IAS's TMQ product suite will be available for Reddit advertisers later this year.

"Reddit continues to be a leader in contextually relevant conversations, with a breadth of opportunities for advertisers to reach its highly engaged communities," said Lisa Utzschneider, CEO of IAS. "Our partnership will give Reddit customers additional confidence that their ads are appearing alongside content that aligns with their brand values via reliable and accurate data, so they can focus on driving business growth within Reddit's uniquely valuable archive of human experience."

To learn more about this new partnership and advertising on Reddit, contact us.