TAIWAN, Hsinchu - 22 March, 2012 - MediaTek Inc., a leading
fabless semiconductor pany for wireless munications and
digital multimedia solutions, today announced the release
of "Mobile Theater", a video and audio pression software
tailored specifically for handset users. The all new
software runs both MPEG-4 and H.264, among other popular
digital video/audio coding formats. With this feature
support, digital or audio files can be easily stored up to
50 film clips on a 2GB T-card.
With MediaTek's long experience in bringing optical storage
and digital media to video pression technology, "Mobile
Theater" optimizes subtitle crispness and sound quality
parameters to ensure that pressed video/audio files retain
high fidelity. With "Mobile Theater", not only has the
problem of video or audio files taking up excessive memory
space in handset devices been solved, it also offers a
clear improvement on the image and sound quality of pressed
files during playback. MediaTek's full range of handset
solutions, including the MT6252, all run "Mobile Theater",
which means even more handset users can now enjoy high
quality movies on the go.
According to the Indian research pany Tavess' Report, the
mobile entertainment industry in India is witnessing
significant growth and will reach $4.9 billion by 2015.
Mobile entertainment has a huge potential in India and the
current localization of mobile entertainment content is
driving the industry in the right direction, bringing in
greater usability of content. Mobile music will continue to
dominate the mobile entertainment services landscape with
significant growth potential presented by mobile video and
TV. With regard to mobile handset manufacturers, MediaTek's
"Mobile Theater" audio-video pression software can help
them further enhance the petitiveness of their products in
the Indian market, which is currently seeing the rapid
growth of video and audio consumption on mobile handset
devices.
Speaking of MediaTek's new "Mobile Theater" software,
MediaTek president Hsieh Ching-Jiang said, "As we work to
enrich the mobile life worldwide, MediaTek continues to
leverage our own innovative technology and long experience
in the mobile handset market to create uniquely
differentiated mobile platform solutions, giving users the
ability to enjoy the advantages and excitement of cutting
edge munications technology. As the world's leading handset
IC solutions provider, MediaTek has packaged "Mobile
Theater" with advanced features that give feature phone
users more added value, at no added cost."
MediaTek "Mobile Theater" runs both MPEG-4 and H.264, among
other popular digital coding formats; therefore, files
pressed by "Mobile Theater" will play on almost any brand
of feature phone. "Mobile Theater" also ensures that
pressed files retain the high fidelity of the original,
unpressed file. During file pression, standard audio and
video parameters have been optimized, giving users both AAC
sound quality and crisp and clear subtitles, while also
keeping file distortion to a minimum. In addition, "Mobile
Theater" software also supports 2D/3D content
switching.
Many of India's major handset brand names including,
Micromax, SPICE, Karbonn, Lava, MAXX, Videocon, Onida,
Intex, Lemon, have all embraced MediaTek's latest
technological innovation. In addition to that, Mr. William
Lu, Executive VP of Gionee, one of major handset
manufacturers who have been engaged India market for years,
said: "There is great demand in India for feature phones
that support rich audio and visual applications. MediaTek's
"Mobile Theatre" software takes full account of the
features that most of our users are looking for. Starting
from user experience, this software helps us create
end-user products that are more petitive in the
marketplace.
About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor pany for
wireless munications and digital multimedia solutions. The
pany is a market leader and pioneer in cutting-edge SOC
system solutions for wireless munications, high-definition
TV, optical storage, and DVD and Blu-ray products. Founded
in 1997 and listed on Taiwan Stock Exchange under the code
"2454", MediaTek is headquartered in Taiwan and
has sales or research subsidiaries in Mainland China,
Singapore, India, U.S., Japan, Korea, Denmark, England and
Dubai. For more information, please visit MediaTek's
website at www.mediatek.
distributed by | This press release was issued by Ralink Technology Corp. and was initially posted at http://www.ralinktech.com.tw/en/05_press-center/news.php?sn=1056 . It was distributed, unedited and unaltered, by noodls on 2012-03-23 03:24:03 AM. The issuer is solely responsible for the accuracy of the information contained therein. |