QYOU Media has announced the launch of The Q India on the Amazon Fire TV platform, marking the first launch in India for The Q India into the dynamically growing Connected TV and device marketplace. Amazon Fire TV is a leader in the Connected TV and device category in India and has recently announced new product enhancements including support of full HD streaming. The Q India will be offered free to users on Amazon Fire TV and monetized via advertising sales. Amazon Fire TV launched in India in April 2017 and has been enhancing and building its presence in the market while launching an ongoing series of updates and new features. Last week Amazon announced a new live TV streaming feature for its Fire TV devices in India. The new capabilities and features will make it easier for customers to find and access live TV content from the apps they subscribe to. The market for Connected TV's and Connected devices in India has continued to expand rapidly with the launch of advanced broadband offerings from entrants like Jio Fibre and Airtel XStream along with a number of new providers of Fibre-To-The- Home (FTTH). Jio Platforms which includes Jio Digital Fibre Pvt. Ltd. has raised over USD 20 Billion in 2020 to build out it's broadband service offerings with the goal of reaching 1,600 cities across India. The Q India is an advertiser supported Hindi language channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 800 programs, it now reaches an audience of over 610 million via 50 million television homes with partners including TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 180 million users on mobile and digital platforms including JioTV, Airtel Xstream, and SNAP with its first move towards reaching connected TV's via Amazon Fire TV.