Purplebricks Group plc announced its plans to launch into the New York Designated Market Area in the second quarter of the calendar year 2018. The NY DMA is covering 31 individual counties, with over 7.4 million households and over 20 million people. The region is particularly suited to the Purplebricks' proposition, with real estate commissions reaching as high as 7% and an average property sales price of around $561,000. Transaction volumes for homes priced around this level are double the national median. The high population density of the area should also allow for accelerated brand awareness when compared to other regions. Purplebricks commenced its US expansion plans when they launched in Los Angeles in September 2017 and subsequently expanded into San Diego, Sacramento and Fresno in January 2018. One of the benefits of the Purplebricks model is its ability to penetrate non-adjacent regional and international markets due to low fixed-costs and their hybrid offering, meaning the Company is able to target the best suited markets quickly.