Promotora de Informaciones S.A. : Nacho Azcoitia, Chief Digital Officer at PRISA Radio
January 20, 2012 at 06:07 pm IST
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Nacho Azcoitia (Ceuta, 1967) has been appointed Chief
Digital Officer at PRISA Radio. Azcoitia is a professional
with a successful track record of over twelve years in the
digital sector. In 2000 he was appointed Commercial
Director of , where he stayed until 2006 when he was made
General Manager of SpainItaly.
After three years at the US multinational, he was appointed
Managing Director of , where he strengthened the
company's strategic focus. Until the end of 2011 he was
the Chief Digital Sales Officer at Vocento. In his early
career, he worked for , as Account Executive, Sales
ManagerSales Director respectively.
This appointment marks an important step in PRISA Radio's
digital strategy, which is based on continuous innovationa
clear commitment to PRISA's goal of transforming the Group
into a consumer-oriented company via advanced
technology.
Nacho Azcoitia holds a degree in Lawa Diploma in Business
Administration from ICADE, a Masters in Business
ManagementMarketing from the Instituto de Empresaa Masters
in Advertising Management from the Universidad Complutense.
In his new role he will be reporting to Javier Pons Nacho,
general manager of PRISA Radio,Kamal Bherwani,
PRISA's Chief Digital Officer.
The new Chief Digital Officer at PRISA Radio is
replacing Javier Viroomal, who is joining the digital team
developinglaunching new products for all mobileconnected
devices (Director of MobilityConsumer Devices). Javier will
be reporting to Rahul Puri, director of
innovationdevelopment at PRISA Digital, who is in charge of
developing the Group's new platform for contentusers.
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Promotora de Informaciones SA (PRISA) is a Spain-based company primarily engaged in the consumer publishing sector. The Companyâs activities are divided into four business segments: Education, which focuses on the sale of educational books, as well as services and materials related to the education systems under Santillana brand name; Radio, which operates radio network stations, such as Cadena Ser, Kebuena and ADN Radio, as well as organizes and manages entertainment events; Press, which includes the release and distribution of newspapers, magazines, supplements, collectible products and other periodical publications, such as El Pais, Cinco Dias and El Huffington Post, and Audiovisual, which provides cable and satellite television services intended for the production of audiovisual content, as well as production and marketing of digital content for news, entertainment and education. PRISA operates in Spain, Portugal, Chile, Colombia, Brazil and Mexico, among others.
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