The PNC Financial Services Group, Inc. announced that Neil F. Hall will retire as executive vice president and head of Retail Banking, effective July 1, 2016. PNC Chief Customer Officer Karen L. Larrimer will succeed Hall as head of Retail Banking. Hall joined PNC when the company acquired Chemical Bank, New Jersey, where he was executive vice president of the Consumer Banking Group.

He is a longtime board member of the Consumer Bankers Association and current CFPB Advisory Board member. Larrimer is a 20 year veteran of the company. As head of Retail Banking and chief customer officer, she will focus on improved sales and exceptional customer service experiences, including enhanced online and mobile offerings.

Prior to assuming her current position, Larrimer held various leadership positions within PNC, including as chief marketing officer, as executive vice president for Business Banking and as a leader in Treasury Management. She was previously a sales executive for Ernst & Young and had held management positions at Mellon Bank.