Playboy Enterprises, Inc. has recently made two strategic hires – AJ Saltzman, Vice President, Digital Product, and Tittu Nellimoottil, Senior Vice President, Data, to enhance and expand the Company’s growing digital commerce platform. Saltzman’s strategy to build out the Company’s e-commerce destinations is not to approach them solely as places where commercial transactions are made, but as experiences that envelop a consumer in the Playboy lifestyle of sophisticated fun and pleasure. Nellimoottil brings a modern growth hacking mentality to Playboy and will be working with his team to digitize, consolidate and leverage the nearly seven decades of data that Playboy and its subsidiary Yandy owns, ushering it into the new age of AI-driven, personalized e-commerce.