Playboy Enterprises, Inc. Announces Executive Changes
November 12, 2020 at 07:08 pm IST
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Playboy Enterprises, Inc. has recently made two strategic hires – AJ Saltzman, Vice President, Digital Product, and Tittu Nellimoottil, Senior Vice President, Data, to enhance and expand the Company’s growing digital commerce platform. Saltzman’s strategy to build out the Company’s e-commerce destinations is not to approach them solely as places where commercial transactions are made, but as experiences that envelop a consumer in the Playboy lifestyle of sophisticated fun and pleasure. Nellimoottil brings a modern growth hacking mentality to Playboy and will be working with his team to digitize, consolidate and leverage the nearly seven decades of data that Playboy and its subsidiary Yandy owns, ushering it into the new age of AI-driven, personalized e-commerce.
PLBY Group, Inc. is a global pleasure and leisure company. The Company operates through three segments: Direct-to-Consumer, Licensing and Digital Subscriptions and Content. Its Direct-to-Consumer segment operates through its owned-and-operated e-commerce platform, retail stores and sales of its products through third-party retailers. The Licensing segment includes trademark licenses for third-party consumer products, location-based entertainment businesses and online gaming. Its Digital Subscriptions and Content segment comprises the Playboy Club, its creator-led platform on playboy.com, and Playboyâs adult content offerings, including playboyplus.com and playboy.tv. In addition, Playboy TV is offered through multiple-system operators (MSOs) around the globe, including U.S. MSOs DIRECTV, Comcast, Dish, Charter, Cox, Altice, and Mediacom. Its offerings are focused on four areas: sexual wellness, style and apparel, digital entertainment and lifestyle and beauty and grooming.