PlantFuel Life Inc. announced its partnership with Muscle Foods USA. Muscle Foods USA (Muscle Foods) is a wholesale distributor of health & wellness, sports nutrition, lifestyle, and fitness products to specialized retailers throughout North America. With distribution to more than 6,000 stores, Muscle Foods works with a network of retailers that include grocery stores, grocery chains, all areas of the military, and fitness facilities such as gyms. The multi-line distributor has a proven track record of growing brands and increasing sales for some of the most well-known consumer packaged goods and beverage companies.

Developed by athletes, formulated by doctors, and clinically proven for optimal performance, PlantFuel is a premium plant-based health and wellness company founded by former NFL player and serial entrepreneur Brad Pyatt. This specialty retail distribution partnership with Muscle Foods will position PlantFuel in front of thousands of stores throughout North America, furthering growing the business through grocery, military, and gyms. This partnership with Muscle Foods USA to manage specialty retail distribution is yet another step towards the strategic growth plan for PlantFuel encompassing a strong mix of ecommerce and brick-and-mortar business. This announcement comes off the recent news of PlantFuel's strong Amazon business growth, and the announcement of its partnership with Coupang, one of the largest ecommerce retailers in East Asia.