Phunware Inc. announced the creation of the PhunCoin Launch Alliance, a comprehensive data ecosystem for forward-thinking brands looking for disruptive innovation in mobile user engagement and rewards. This first-of-its-kind program is a blockchain-powered, mobile-first data ecosystem connecting brands and consumers without intermediaries. Phunware’s Multiscreen as a Service (MaaS) platform currently reaches one in 10 mobile devices globally, comprised of more than one petabyte of data growing at more than five terabytes per day. Using the company’s fully-regulated and fully-compliant cryptocurrency security token, PhunCoin, as the economic core of its data exchange, the company has crypto-enabled its MaaS platform, making PhunCoin uniquely positioned for mainstream adoption by both brands and consumers worldwide. This new ecosystem offers brands unprecedented audience insights and interactions through a value-based exchange, while allowing consumers to take control and be rewarded for sharing their personal information and data. Phunware has architected both its data exchange and its PhunCoin ecosystem to allow brands to purchase PhunCoin using their traditional mobile marketing dollars and then use those PhunCoin to directly access audiences on Phunware’s data exchange. The PhunCoin ecosystem allows brands to eliminate intermediaries and connect directly with consumers, rewarding them economically for voluntarily participating in the sharing of their personal data and information in exchange for completing brand-specific loyalty and monetization activities and interactions on a 1:1 basis.
Phunware, Inc. offers a fully integrated cloud platform for mobile that provides companies with products, services and solutions necessary to engage, manage and monetize their mobile application portfolios and audiences at scale. Its platform provides the entire mobile lifecycle of applications, media and data in one login through one procurement relationship. Its offerings include Enterprise mobile software development kits (SDKs) including content management, location-based services, marketing automation, business intelligence and analytics, notifications and messaging, audience engagement and audience monetization; Integration of its SDK licenses into existing applications maintained by its customers, and custom application development and support services; Cloud-based vertical solutions, and Application transactions for mobile audience building, user acquisition, application discovery, audience engagement and monetization, including its engagement-driven digital asset PhunToken.
PHUNWARE, INC. 
