Phoenix New Media Limited announced that Ms. Xiaoyan Chi has been promoted to Senior Vice President ("SVP") of the company, effective on February 1, 2018. In her new role as SVP, Ms. Chi will be responsible for the company's advertising sales, marketing and branding activities, and auto channel development and report to Mr. Shuang Liu, Chief Executive Officer of the company. Prior to the promotion, Ms. Chi had served as the company's Vice President of advertising since 2016 and been a member of ifeng's team providing branded advertising and marketing solutions to advertisers since 2009. Ms. Chi has more than 15 years of experience in media marketing and management. She is the co-founder of China Internet Advertising Summit and Online Advertising Competition and has extensive experience in branded communications and advertisement sales.