1st Week in April Shipments Exceed 5,600 Resulting in $112,000 in
Revenue and Gross Margins of $56,000

DALLAS, TX--(Marketwire - April 14, 2008) - Pet Ecology Brands, Inc.
(PINKSHEETS: PECD) announced today it has shipped over 5,600 orders
resulting in excess of $112,000 in revenue and gross margins of
$56,000. The total current monthly recurring orders total 8,142
resulting in $162,840 in revenue and $81,000 in gross margins.

The $112,000 in revenue represents a 2,115% increase over the
corresponding period last year and an increase of 392.83% in YTD
revenue over the corresponding period last year. Based on the current
recurring monthly orders the company has an annual run rate that
exceeds $1,954,080.

The monthly recurring orders are a result of the national television
advertising campaign introducing Pet Ecology Brand's "Perfect Litter
Alert" to the home delivery market. The advertisement has run
successfully on 14 different television network channels nationally
including: The Animal Planet, Discovery Channel, The Food Network,
Lifetime TV, Fine Living, Hallmark, E! TV, HGTV, and Bravo.

After a long series of market tests intended to determine the
effectiveness of content of the advertising being used on TV and
Internet marketing, the company has come up with an advertising plan
which will ensure continuous growth of the home delivery business and
Pet Ecology's brand awareness.

The national advertising was conducted by the Company's former
Internet and home delivery licensee, Pet Ecology Direct, LLC. The
Internet and home delivery division is now wholly owned by Pet
Ecology Brands, Inc. The company recently struck a deal to merge the
direct business back into the core company.

"We expect orders to continue to increase as we fine tune the message
and delivery through analyzing our analytical web data from the media
buys. These results are a key part of our core effort to build
shareholder value that they have long awaited and deserve," stated
CFO Bob Salluzzo.

RECENT NEWS:

Pet Ecology Brands Perfect Litter Wins SPCA's 2008 Best of the Best
Award for Excellence in Cat Litter

Pet Ecology Brands, Inc. (PINKSHEETS: PECD), a company committed to
technologically advanced pet care products that meet today's
lifestyle and environmental needs, has won the prestigious Best of
the Best Award from SPCA International (Society for the Prevention of
Cruelty To Animals -- http://www.spca.com/best/ for the company's
Perfect Litter Alert(TM).

Pet Ecology to File Patent Infringement Lawsuit

Pet Ecology Brands, Inc. (PINKSHEETS: PECD) announced today it has
retained the BALL LAW FIRM, LLP, Los Angeles, CA, and that it intends
to protect its patent from being infringed on by competitors that are
selling its patented products to retailers including Target Corp. and
Wal-Mart Stores.

About: Pet Ecology Brands, Inc. www.PetEcology.com,
www.PerfectLitter.com

Pet Ecology Brands, Inc. has developed a revolutionary patented cat
litter that destroys urine odor, clumps, and is earth-friendly. The
litter is ultra-lightweight and convenient to use (3 lbs works like
21 lbs of clay/sand-based products), it is 100% flushable and safe
for sewer and septic tank systems. Most importantly, it is completely
safe for cats and our environment, and does not contain any sodium
bentonite, as used in many competing brands. The design helps to
protect the landfills, and yet does everything that clay litters
do... and more. It has the ability to help indicate certain diseases
commonly occurring in cats. The technique used is similar to that
found in Merck's Veterinarian Manual. However, this litter not only
warns of possible illness, but may also help indicate how far along
the illness may be by the color the litter changes to, thereby
providing the pet owner significant additional benefits and an early
warning system concerning the cat's health.

Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free
treats on the market that meet the standards of the U.S. Department
of Agriculture, and offer dog owners an effective means to provide
their pets with a non-fat tasty treat. They are also cholesterol free
and sodium free. According to U.S. News & World Report, "The number
one health problem for dogs is obesity." Today, dogs are fed fat rich
food and treats, and often get significantly less exercise than
required to maintain an ideal weight and healthy condition.
Overweight dogs are more prone to serious injury, skeletal stress,
and the same complications that people experience with significant
weight gain via fat rich diets, ranging from heart and lung problems,
to skin and kidney diseases, to circulatory and immune system issues.
Vit-A-Dog Fat Free Treats (soon to be available) are enriched with
vitamins D & E, and will be available in chicken, beef and liver
flavors.

Other products Pet Ecology Brands, Inc. plans to launch include the
first fat free cat treat, a low sodium and low fat microwavable
gourmet cat dinner; and two cat litter product line extensions to
help indicate feline pregnancy and diabetes.

Safe Harbor Statements about the Company's future expectations and
all other statements in this press release other than historical
facts, are 'forward-looking statements' within the meaning of Section
27A of the Securities Act of 1933, Section 21E of the Securities
Exchange Act of 1934, and as that term is defined in the Private
Securities Litigation Reform Act of 1995. The Company intends that
such forward-looking statements be subject to the safe harbors
created thereby. The above information contains information relating
to the Company that is based on the beliefs of the Company and/or its
management as well as assumptions made by and information currently
available to the Company or its management. When used in this
document, the words 'anticipate,' 'estimate,' 'expect,' 'intend,'
'plans,' 'projects,' and similar expressions, as they relate to the
Company or its management, are intended to identify forward-looking
statements. Such statements reflect the current view of the Company
regarding future events and are subject to certain risks,
uncertainties and assumptions, including the risks and uncertainties
noted. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove to be incorrect,
actual results may vary materially from those described herein as
anticipated, believed, estimated, expected, intended or projected. In
each instance, forward-looking information should be considered in
light of the accompanying meaningful cautionary statements herein.
Factors that could cause results to differ include, but are not
limited to, successful performance of internal plans, the impact of
competitive services and pricing and general economic risks and
uncertainties.

http://youtube.com/watch?v=3t_d0TbNAPY

Contact:
Contact:
Public Relations
release@HyperGlobalBuzz.com
Pet Ecology Brands, Inc.
http://www.petecology.com





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