Perk Labs Inc. announced that it signed a letter of intent with SoyTalk Dessert Inc. setting out the general terms and conditions on which Perk will build SoyTalk a custom branded app. Perk's custom branded apps are built on the Perk Hero platform and leverage its downloadable merchant app, merchant web portal, and powerful features such as mobile ordering, contactless payment, digital wallets and loyalty. The utility of custom branded apps is supported by a recent consumer data survey of U.S. restaurant customers who use some form of technology when ordering food found that 67% of respondents preferred using a restaurant's own app to websites or food delivery services.

Further, a recent State of the Industry Report from the National Restaurant Association states that: many operators will devote their resources to online or app ordering, reservations, mobile payment, or delivery management, in addition to back-of-the-house technology.