Orange Belgium announced that its Board of Directors validated the nomination of Isabelle Vanden Eede as Chief Brand, Communication & CSR Officer and Bart Staelens as Chief Transformation & Customer Experience Officer, both starting December 1, 2020. Isabelle Vanden Eede has 23 years of branding and communication experience. She started her career at Ogilvy & Mather Advertising, managing the agencies’ telecom clients. She continued to refine her communication skills at VVL BBDO and Famous agencies, before joining Mobistar in 2010 to be responsible for the residential communication. For the past 10 years Isabelle evolved to Brand & Communication Director, responsible for the rebranding from Mobistar to Orange Belgium. Known for her strategic skills and broad expertise in multiple communication areas, she was instrumental in growing the Orange brand and in doing so helped to realize the corporate and commercial ambitions of Orange Belgium. Bart Staelens has over 25 years of experience in the telecom industry, both in Belgium and abroad. He joined Mobistar in 1999 and has held technical, marketing, strategic and transformation positions in Belgium, but also in Russia, France and Egypt for the Orange Group. He returned back to Orange Belgium in February 2020 after he spent 3 years in Cairo as Chief Transformation Officer for Orange Egypt where he was responsible for the company-wide transformation. As from March 2020 he was 5G Program Director for Orange Belgium and Luxembourg. Bart has a solid track record of putting into execution strategic and transformation programs.