Nu : Nubank and 2a1 bring the "Game of Thrones & House of the Dragon Experience" to Brazil

São Paulo, April 30, 2024 - Fans of HBO's Game of Thrones and House of the Dragon are about to embark on a unique and unforgettable experience. From June 21 to August 25, at Shopping Center Norte in São Paulo, Warner Bros. Discovery Global Themed Entertainment (WBDGTE) and 2a1 present the Game of Thrones & House of the Dragon Experience, a highly anticipated experience inspired by the acclaimed series that promises an unprecedented epic immersion.

The exhibition will feature official re-creations of scenarios, props, scene objects, and special effects. There will be plenty of opportunities for photos and videos, as well as a gift shop to purchase exclusive products.

One of the most exciting attractions will be an area dedicated entirely to the majestic dragons from both series, featuring re-creations of dragon skulls, testing and expanding visitors' knowledge of characters like Caraxes and Syrax. Another important highlight will be the special effects experience, allowing visitors to feel what it's like to be part of an action scene. In addition, the public will have access to spaces at the exhibition from Nubank, with exclusive experiences for users.

"This year, Shopping Center Norte celebrates 40 years, translated into stories, unique and special moments. We are committed to being a meeting point and bringing unique and unprecedented experiences to our customers, so we could not help but bring one of the most successful sagas in the global streaming world. The Game of Thrones & House of the Dragon Experience reinforces the legacy we are building together with our customers and partners for the North Zone of São Paulo," says Jessica Ross, marketing manager at Shopping Center Norte.

And the surprises do not end there! Providing a complete immersion in the universe of Game of Thrones, fans can enjoy a gastronomic experience in a large tavern, thanks to a partnership with Outback Steakhouse. In addition to enjoying delicious burgers and special beverages inspired by the series, fans can relive some of their favorite moments from Game of Thrones and House of the Dragon and celebrate the upcoming new season of House of the Dragon, scheduled to premiere on HBO on June 16, in true #MOMENTOOUTBACK style.

Furthermore, as a result of the recently announced partnership with MAX, Nubank customers will have access to an exclusive pre-sale from May 1 to 7, with 15% discounts and the possibility of installment payments of up to 3 installments, interest-free, via purchase with NuPay, Nubank's exclusive payment method.

"After the resounding success of the Planos no Papel campaign, with actor Leslie David Baker, the partnership with Max is another chapter in our strategy to increase affinity with our customers and reinforce Nubank's presence in the film and series territory. We want to show people that Nu is the ideal partner to offer not only financial services that make their lives easier, but also to promote unique and complete experiences, such as this space dedicated to fans of the House of the Dragon and Game of Thrones universe," says Juliana Roschel, Nubank's Marketing Director.

"In the year that celebrates its 25th anniversary, 2a1 shows the market, by bringing such a grand event to Brazil, all its portfolio and innovation capabilities. Furthermore, we are increasingly strengthening our ties with important partners, such as Shopping Center Norte, Warner, Nubank, and Outback," says Danielle Paulino, CCO of 2a1 Cenografia, the company responsible for the set design and execution of the event.

For more information and to purchase tickets for the Game of Thrones & House of the Dragon Experience, visit http://www.ticketmaster.com.br.