For Immediate Release Northcore Technologies Inc.

302 The East Mall, Suite 300

Toronto, ON M9B 6C7

Tel: 416 640-0400 / Fax: 416 640-0412 www.northcore.com

(TSX: NTI; OTCBB: NTLNF)

NORTHCORE REPORTS SECOND QUARTER 2012 FINANCIAL RESULTS

Toronto, Ontario - August 14, 2012 - Northcore Technologies Inc. (TSX: NTI; OTCBB: NTLNF), a global provider of asset management and social commerce solutions, announced today its interim financial results for the second quarter ended June 30, 2012. All figures are reported in Ca nadian dollars.
Northcore reported consolidated revenues of $415,000 for the second quarter, representing an increase of $228,000 or 122 perce nt over the $187,000 reported in the same quarter of 2011. Northcore also reported year-to-date consolidated reve nues of $645,000, an increase of $275,000 or 74 percent over the $370,000 reported for the same period of 2011. The growth in re venues was attributed primarily to higher social commerce service revenues as a result of the acquisition of Envision Online Media Inc.
Northcore derives its re ve nues from application hosting activities provided to customers, the sale of software licenses, a nd the delivery of technology services, such as application a nd we bsite development, content ma nageme nt solution and software customization.
Northcore reported an Operational EBITDA loss for the second quarter of $375,000, an improveme nt of eight percent from the Operational EBITDA loss of $408,000 reported for the second quarter of 2011. Northcore reported year-to-date Operational EBITDA loss of $731,000, an improveme nt of 10 percent from the operational EBITDA loss of $812,000 reported for the same period of 2011. An increase in re ve nues contributed to the reduction in Operational EBITDA loss during the periods.
Operational EBITDA is defined as the loss before interest, taxes, depreciation, stock-based compensation, non-cash and non-recurring items. The Company considers Operational EBITDA to be a meaningful performance measure as it provides an approximation of operating cash flows.
For the quarter and six months e nded June 30, 2012, Northcore reported a net loss per share of
$0.002 and $0.006 respectively, basic a nd diluted. This compares to a loss per share of $0.010
and $0.013 respectively, basic and diluted, in the same period of 2011.
As at June 30, 2012, Northcore held cash and short-term investments of $853,000, and accounts receivable of $373,000.
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Northcore Reports Q2 2012 Results

Operating Highlights

We accomplished the following activities in the period: