Nogin announced that international branded products company, Denovo Brands, has selected Nogin's Intelligent Commerce technology and services to support the direct-to-consumer (D2C) business of one of its leading outdoor gear brands, Kijaro. With Nogin, Kijaro can supercharge its D2C operations and customer experience with enterprise-level features including its Customer Data Platform, AI-powered customer segmentation, personalization, algorithms merchandising and smart promotion optimization. With offices in the United States and China, Denovo Brands partners with its customers to create exceptional branded products globally.

As one of the Denovo Brands companies, Kijaro is known for its quality, innovative outdoor gear with premium designs, including branded NFL deluxe pro chairs. Through this agreement with Nogin, Denovo will leverage Nogin's end-to-end CaaS growth solution to advance Kijaro's ecommerce efforts. Nogin will provide the company with advanced ecommerce capabilities to drive sales of its NFL branded chairs, such as event-based sales features, geographic product segmentation and detailed analytics to deliver unmatched insights about customers and optimize the online shopping experience.