Nielsen Holdings plc (NYSE:NLSN) acquired Precima Inc. from LoyaltyOne, Co. for $40 million on January 10, 2020. The $10 million is contingent upon the occurrence of specified events and performance of the business. Going forward, the company will be referred to as "Precima, a Nielsen company." This deal brings Precima's loyalty data-backed collaboration programs and retail relationships to Nielsen Global Connect clients, globally. Precima's employees will now integrate into the Nielsen Global Connect organization. Paul Cronheim, Janneke van der Kroon and Henk van Ravenhorst of De Brauw Blackstone Westbroek N.V acted as legal advisors to Alliance Data Systems Corporation, parent of LoyaltyOne, Co. Luke Bergstrom, Chad Rolston, Michael Dillard, Julie Crisp, Matthias Rubner, Catherine Drinnan, Kirt Switzer, JD Marple, Rob Blamires, Annie Froehlich, Erin Brown Jones and Karen Silverman of Latham & Watkins LLP acted as legal advisor to Alliance Data Systems Corporation, parent of LoyaltyOne, Co. Amand Albert, Danielle du Bois Bune, Brian Jebb, Sophie Kremer, Dave Lewis, Paul McCarthy and Eric Shube of Allen & Overy LLP acted as legal advisor to Nielsen Holdings plc. Morgan Stanley acted as financial advisor to Alliance Data Systems Corporation, parent entity of LoyaltyOne, Co.

Nielsen Holdings plc (NYSE:NLSN) completed the acquisition of Precima Inc. from LoyaltyOne, Co. on January 10, 2020.