- e-Media and Digital Media Convergence Veteran to Oversee Strategic e-Media Sales Planning, Content Syndication, and Distribution -
IRVING, Texas, January 18, 2012 - Nexstar Broadcasting
Group, Inc. (NASDAQ: NXST) announced today that Matt Velsor
has been named Vice President of Business Development, for
its Internet technology provider GoLocal.Biz. Mr.
Velsor's appointment highlights Nexstar's commitment
to highlight the value of its digital platforms and
hyper-local content and verticals before clients and online
advertising partners. The appointment is effective
immediately, and Mr. Velsor will report to Brian Jones, EVP &
Co-Chief Operating Officer of Nexstar Broadcasting.
In his role at Nexstar, Mr. Velsor will be responsible for
the content licensing, distribution, syndication and rights
management of Nexstar's digital product offerings and
will work across the organization with the Company's
GoLocal.Biz and e-Media teams to administer policies and
procedures to further enhance the effectiveness and monetize
the Company's digital technology operations.
Mr. Velsor has over 25 years of media industry sales
experience and has devoted the last 12 years to the digital
media sector, most recently as Director of Partnerships for
Coupons, Inc. the largest distributor of digital coupons
which was ranked 21st among the World's Most Important
Digital Startups in 2011, by Business Insider. Prior to that,
he was the Co-Founder and VP of Business Development for
NuWallet, Inc., an innovative digital application business
for mobile and tablet e-Commerce transactions.
Matt Velsor also previously held senior management positions
at AOL and Yahoo, two of the world's largest Internet
portals, where he established a track record for initiating
opportunities to showcase broadcast content in new mediums
including online video and other digital applications. At
AOL, he demonstrated his effective digital media and business
development leadership overseeing a team that helped launch
the first AOL Video Portal with over 50 broadcast and digital
video partners. Mr. Velsor received the AOL Business
Development "Commitment to Excellence Award" for
devising and executing a business strategy for the AOL
Coaches program, which developed into a successful franchise
implemented across multiple verticals and generating
incremental advertising revenue. Prior to AOL, he was part of
the business development team for video steaming Internet
start-up Broadcast.com, that was later acquired by Yahoo!
After the acquisition, Mr. Velsor served as the Manager of
the TV division where he conceived and implemented the
strategic business model for Yahoo! Broadcast!, which under
his leadership generated significant advertising and service
revenue growth.
Brian Jones commented on the appointment, "Our e-Media
community portals have grown to be a critical market resource
for local businesses, organizations, and consumers and
represents a fast growing, high margin revenue stream for
Nexstar. GoLocal.Biz vertically integrates a critical
function of our community portal web sites and is ready to be
offered to other web publishers seeking to generate local
revenues. Matt has a deep understanding of both digital media
and the broadcasting industry and has a proven record of
forging strong relationships between clients, advertisers,
and web publishers. His appointment adds to the strength of
our GoLocal.Biz and e-Media technology teams and supports our
goals for continued near- and long-term growth in our digital
advertising supported revenue channels.
Mr. Velsor added, "Nexstar has a dedicated team that
understands how to operate in a dynamic multi-platform world
and their strong commitment to the local communities and
businesses in each of their markets is a key differentiator
among peers. I look forward to working with Brian, the
GoLocal.Biz and e-Media technology teams to develop new
strategies while building upon an already impressive record
of client service excellence and user engagement."
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media
company that leverages localism to bring new services and
value to consumers and advertisers through its traditional
media, e-MEDIA, digital and mobile media platforms. Nexstar
owns, operates, programs or provides sales and other services
to 55 television stations and 11 related digital multicast
signals reaching 32 markets or approximately 9.3% of all U.S.
television households. Nexstar's portfolio includes
affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, and
Bounce TV, the nation's first over-the-air broadcast
television network programmed for African-American audiences
and three independent stations. Nexstar's 31 community
portal websites offer additional hyper-local content and
verticals for consumers and advertisers, allowing audiences
to choose where, when and how they access content while
creating new revenue opportunities.
Forward-Looking Statements
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "anticipates," "could," or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
Contact:
Brian Jones Joseph Jaffoni
Executive Vice President & COO Jaffoni & Collins Incorporated
Nexstar Broadcasting Group, Inc. 212/835-8500 or nxst@jcir.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
972/373-8800 or bjones@nexstar.tvThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
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