PHOENIX, Jan. 27, 2014 /PRNewswire/ -- New Media Insight Group, Inc. ("New Media" or "the Company") (NMED), a leader in mobile payments, announced today the Company is rolling out its mCard Loyalty Rewards and Branded Gift Card Programs in several states as retailers clear out their winter inventory and prepare for the arrival of spring merchandise. mCards, a mobile payment system launched by the Company in November, allows businesses to effortlessly and securely create their own loyalty programs and branded gift cards.

"A number of studies have shown that customers enrolled in loyalty programs shop more frequently and spend more money per visit. As a result, it is crucial that that merchants make these types of programs an important part of their overall retail strategy," said Michael Palethorpe, CEO of New Media Insight Group. "With enhanced security benefits, ease of use and detailed analytics, our mCard solution provides additional benefits to both customers and merchants over more traditional solutions."

With a branded mCard, customers can send gifts cards to be spent at a particular store in real time to anyone through the Company's proprietary network. Additionally, merchants can offer a range of loyalty benefits and rebates to their customers to incentivize new and repeat business. And no new hardware is required to either use or accept the mCard.

Moreover, mCards provide security features that can prevent personal data from being stolen. Because the mCard functions similarly to a prepaid credit card, even if someone did steal the mCard number, the thief wouldn't be able to make any transactions with it because mCards are a single-use form of payment. In addition, because merchants can either key the card number into their existing credit card terminals or use a NFC or QR code scan, there is no risk of data being stolen from swiping the card.

Merchants can find out more about the free mCard Loyalty and Gifting programs at: http://www.newmediainsights.com

About New Media Insight Group, Inc.

New Media Insight Group, Inc. (OTCBB: NMED) is an innovative mobile payments company. New Media Insight recently launched mCards, a system that allows merchants to accept mobile payments without any additional hardware other than an existing terminal that takes MasterCard. New Media Insight is employing a grassroots strategy to increase mCards adoption, focusing its efforts on building alliances with non-profits that already have strong relationships with merchants.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to any future sales of mCARDS, the features and security related to the mCARDS, any benefits that mCARDS may provide to medium and small businesses, and the company developing, acquiring and scaling solutions that monetize social and mobile media more effectively than traditional advertising.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with mineral exploration. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contacts:
KCSA Strategic Communications
Phil Carlson / Brad Nelson
212-896-1233 / 1217
pcarlson@kcsa.com / bnelson@kcsa.com

SOURCE New Media Insight Group, Inc.