-
Strong Q4 performance
-
27.2% increase in new depositing casino players to 9,261
(Q4 2010: 7,278)
-
21.7% increase in active depositing casino players to
17,783 (Q4 2010: 14,608)
-
Full year results expected to be ahead of market
expectations
NetPlay TV plc (AIM: NPT), the interactive gaming company,
is pleased to announce that the Company's Q4 KPIs are
ahead of the same period in 2010. Whilst Q4 is
traditionally a strong period within the industry,
following an exceptional December, the Directors' are
anticipating that the Company's full year results will
be ahead of market expectations.
The Company has adjusted its reported KPIs in Q4 to focus
on depositing casino players as the directors believe these
KPI's better explain the performance of the business
and are a more accurate reflection of underlying revenue
growth. The KPI's also reflect the Company's
customer acquisition strategy which is now more heavily
focused on TV advertising as well as its existing post
midnight teleshopping airtime.
During the quarter, as part of the new commercial
arrangements with Channel 5, the Company invested heavily
in additional TV advertising. This strategy, although
increasing marketing costs, has to date delivered cost
effective customer acquisition.
The Company continues to pursue ways of generating
increased revenues from its terrestrial TV exposure and is
pleased to announce the launch of live roulette on
Supercasino.com for iPad at the end of Q4 and in addition
will be launching further games for iPhone and tablet
throughout H1 2012.
We look forward to the coming year with confidence.
Enquiries:
Tel: 020 7566 6720
Rebecca Sanders-Hewett / Jenny Bahr
NetPlayTV@redleafpolhill.com
Singer Capital
Jonathan Marren
Tel: 020 3250 7500
Notes to Editors:
About NetPlayTV plc
NetPlayTV TV plc is listed on the AIM market of the London
Stock Exchange (NPT). NetPlayTV TV operates a number of
interactive gaming services under an Alderney gaming
license, including , ChallengeJackpot.com and Bingos.co.uk.
These services can also be viewed 24 hours a day live on
Sky Channel 866, every evening on FIVE, and 6 nights a week
on ITV1.
The Company is focused on the delivery of a converged
interactive gaming experience allowing its customers to
interact with its games on a variety of platforms, TV,
Internet and mobile from a common integrated wallet.
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