Naples Soap Company, Inc. announced the upcoming launch of Grow Beautii, anew line of skin care products formulated and designed specifically for users with sensitive skin. The Grow Beautii line is set to serve an unmet segment of the rapidly growing $41 billion global sensitive skin care products market. Grow Beautii, a new line of skin care products formulation and designed specifically for users with sensitivity skin is slated to launch in the fourth quarter of 2024.
The Grow Beautii line will include mild cleaners and soothing moisturizers specially formulated for users of all ages with skin conditions. Product formulas will focus heavily on premium all natural ingredients proven to soothe the skin including goat's milk, coconut oil, sea salt, witch hazel, and aloe vera. Naples Soap Company's wholesale business, which has historically served the boutique and hospitality market, is set for a major strategic shift to create and distribute new product lines into major national retail chains including specialty beauty stores, department stores, big box stores, and pharmacies.
Grow Beautii is expected to anchor this wholesale growth initiative and will also be available at Naples Soap Company's physical stores, at