Detailed sales documents are now in the market for Myer Holdings Limited (ASX:MYR)'s fashion brands sass & bide Pty Ltd, Marcs and David Lawrence. A flyer document for the sale seen by DataRoom for "Project Athena", run by KPMG, describes the labels as three iconic Australian fashion brands, each with a large addressable market and well-established omni-channel platform. Marcs generates $52 million of annual revenue, David Lawrence $37 million and Sass and Bide $28 million.

The flyer talks up the growth prospects for the brands through new stores, online sales or offshore growth, and highlights the opportunities for an existing retailer to extract synergies by adding the brands to their business.