Mobivity Holdings has appointed Rick Muldowney as Head of Analytics. Muldowney brings to Mobivity more than 25 years of experience in the areas of data aggregation, infrastructure, and analytics to lead the company and its clients in the areas of data analysis, insights and product innovation. This is a new position for Mobivity and emphasizes the company's further commitment to providing their clients with deep analytics and technological expertise. Prior to joining Mobivity, Muldowney headed marketing analytics at one of Mobivity's key clients, Subway. In this role, he was tasked with building an analytics team, aligning and managing massive amounts of aggregated data, and providing insights for internal and external stakeholder groups such as marketing, franchisees, agency partners, development agents, and key partners like Coke and Frito Lay.