Mobivity Holdings Corp. announced that its cloud-based Connected Rewards technology delivers a new, innovative user acquisition channel for mobile game app developers and marketers through SMS text messaging. Mobivity is leveraging its reach into millions of consumers who frequent major restaurant, fuel and convenience store brands to help mobile game app marketers acquire and retain users by delivering real-world rewards to incentivize acquisition or in-game behavior.

The Mobivity Connected Rewards technology touches a unique and differentiated intersection of game publishers and brands through a distinct personal and digital voucher that can be delivered during gameplay or other digital activities and is instantly redeemable online or at one of thousands of restaurant, convenience or retail brands. Mobivity's Connected Rewards powers valuable consumer interactions and has already attracted several prominent game developers and brands. In initial use cases, Mobivity's Connected Rewards technology helped top tier game marketers achieve user acquisition performance and scale that exceeded market KPIs.