Mobiquity Technologies, Inc. announced its new and innovative focus into the AdTech Publisher ecosystem with the upcoming launch of the Mobiquity Suite for Publishers. With the increase in quantity and enforcement of Privacy Laws (GDPR, CCPA, Etc.) and the removal of advertising targeting identifiers by Apple and Google (IDFA, IP, Cookies); Publishers are facing both a loss of revenue, due to lack of high CPM targeted advertising and, increasing costs due to privacy compliance. Mobiquity Technologies introduces its latest SaaS solution to solve this new Publisher need -- The Mobiquity Suite for Publisher.

The Mobiquity Suite for Publisher provides the following: An advanced Consent Management platform so Publishers can be assured that they are meeting all Privacy requirements with their data collections, A complete Audience Builder service to build detailed Targeted audiences from a Publishers 1st party data, A user-friendly Direct Purchase interface to increase revenue from direct advertiser sales and An Inventory Enhancer to maintain current revenue of high CPM targeting by enhancing Publisher supply with compliant audience metatags.