Since Hayward Mitsubishi opened its doors in 2016, it has focused on more than just selling reliable transportation, but on being a partner and champion for the
When we opened our doors in
It is no secret that the dealer ownership body in this country could and should be more diverse. What advice do you have for entrepreneurs of color, looking to start a business or to branch out, and facing systemic barriers to entry?
The 'American Dream' is not a lost cause. It is my strong belief that I could not have accomplished what I have so far, if I did not live in America. Since I stepped foot in this country, I've felt welcomed. Now, there were many cases in which I felt and experienced some hardship, because of my background, and perhaps my accent. However, I never let that stop me from pursuing my dreams. In any country, there is the good, and there is the bad. One's color, religion, or race should not stop them from following their dreams. America is a beautiful place and her people are amazing. I must not forget the role that a company like
Mitsubishi has been called 'the right car for the right time,' because buyers receive the maximum value for their dollar. Is this ringing true for
I have been in the business for 18 years, and I can firmly say that Mitsubishi offers the best bang for your buck. Mitsubishi offers great value for a new car, and most of the Mitsubishi models we carry are less expensive than others we sell in the same category or class. Most importantly, the cost of ownership for Mitsubishi is extremely affordable. With the right maintenance methods, the car can last for a lifetime. We simply present these benefits to any customer who is trying to buy a used car, and when we put the numbers on paper, they realize that buying a new car is to their benefit. I live in
You are big advocates for digitizing the shopping experience for your customers, while at the same time champions for delivering a great brick-and-mortar experience. How do you balance digital vs brick-and-mortar in terms of appealing to new customers and meeting their diverse needs?
The modern customer can buy everything online, and they can have it delivered same-day. We realize the importance of online shopping, so we have implemented tools to give customers the option to build and purchase a vehicle from the comfort of their homes. We must remain flexible though, because often, even online shoppers want to come into a store to finalize a deal. Then there are customers who still see the benefit of visiting the store to touch and test the product they are purchasing. We will continue supporting digital retail tools, with the understanding that, as long as humans are social beings, there will always be a need for brick-and-mortar.
You opened
This ties back to the long-term vision that we adopted when we opened our business. We became an integral part of the community, and we focused on customer service. This helped us increase our customer base and allowed us to earn their loyalty. We used the momentum that we've built from our days as an independent used-car dealership and brought those customers with us to the Mitsubishi family. Our location in proximity to
About
Through a network of approximately 350 dealer partners across
Located in
development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.
For more information on Mitsubishi vehicles, please contact the
Bureau at (615-257-2968) or visit media.mitsubishicars.com.
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