MICROCHIP TECHNOLOGY, INC. 
By Admiral Mattingly provides an insider's view of NASA's approach to operational excellence and crisis management. One of the heroes of the ill-fated 1970 Apollo 13 manned lunar-landing mission, he shares the details of the crisis that occurred following the in-flight explosion later dramatized in the Academy Award-winning film. Originally slated as the mission's Command Module Pilot, Mattingly was pulled from the Apollo 13 flight at the last minute for medical reasons but lead the ground crew's successful efforts to save his fellow astronauts. After retiring from government service in 1989, Mattingly focused on the commercialization of space with the highly successful Atlas program that delivered commercial launch services and systems to the private sector. As President of the Rocket Development Company, he led the development of low cost commercial launch systems that maintained constellations of satellites and helped revolutionize global communications.
A recipient of the Arizona Entrepreneur of the Year award, Mr. Sanghi led Microchip Technology Inc. to fiscal success and industry prominence. He is co-author of the book "Driving Excellence: How the Aggregate System Turned Microchip Technology from a Failing Company to a Market Leader (Wiley;
As Freescale Semiconductor's CTO, Dr. Su oversees the leading embedded processing solutions company's technology roadmap and global research and development (R&D) operations. Prior to joining Freescale, Su was vice president of the Semiconductor Research and Development Center at International Business Machines Corporation (IBM). A prolific author, she was named in MIT Technology Review's Top 100 Young Innovators in 2002 and was recognized as an IEEE Fellow in 2008.
Complete speaker biographies can be found at http://escsv09.techinsightsevents.com/keynote_speakers.
About ESC Silicon Valley
Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry. For more information and to register for our events visit http://www.embedded.com/esc/sv.
About TechInsights (http://www.techinsights.com)
TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" -- those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands -- EE Times, TechOnline, DesignLines, and Embedded.com -- monthly across
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ESC 2009 Contact:
Felicia Hamerman
Group Marketing Director, TechInsights
fhamerman@techinsights.com
516-562-5552
Media Contact:
Lynda Kaye
Kaye Public Relations
650-799-2888
lynda@KayePR.com
SOURCE TechInsights
