Massmart Holdings Limited specializes in retailing. Net sales break down by family of products as follows:
- food products and liquors (57.1%);
- durable goods (42.9%): building materials, home improvement products and consumer goods.
At the end of 2019, the group operated 443 stores located in South Africa (394) and Sub-Saharan Africa (49).
Net sales break down geographically as follows: South Africa (91) and Africa (9%).