Marriott International, Inc. together with Ian Schrager Company and The Witkoff Group, Winthrop Realty Trust, New Valley LLC and Maefield Development announced plans for a second EDITION hotel in New York City. Scheduled to open in 2017 and located in the heart of Times Square, the new hotel will follow the expected 2015 debut of Manhattan's first EDITION property located in the Clock Tower building at 5 Madison Avenue. EDITION is a first class, full service, luxury lifestyle brand within the Marriott International portfolio, conceived in collaboration with legendary hotelier Ian Schrager.

Marriott International will manage the hotel under a long-term agreement. Located at 701 Seventh Avenue, this will be the first hotel of this scale to be built in Times Square in over two decades. The hotel design will feature floor to ceiling windows with unobstructed views of Manhattan in 70% of the property's 452 guest rooms. The Times Square EDITION will be one component of a mixed use development which will feature 100,000 square feet of flagship retail, dining, entertainment and event space, as well an 18,000 square foot HD LED sign.