Marriott's "World of Opportunity" to Raise Funds to Help Tackle Youth Unemployment Across Europe.
London -10 January, 2012-Marriott International, Inc. announced today "World of Opportunity," a new charitable giving programme for Europe, which aims to help young people from disadvantaged backgrounds reach their full potential by providing life skills and vocational opportunities.
Through "World of Opportunity," Marriott International's more than 280 hotels across Europe will fundraise, facilitate in-kind donations and volunteer with two charitable partners, SOS Children's Villages in Continental Europe and The Prince's Trust Fairbridge programme in the United Kingdom.
"Considering the sharp increase in youth unemployment across Europe, we feel 'World of Opportunity' can help offer a real solution and be potentially life-changing for participants," said Amy McPherson, president and managing director for Marriott International in Europe. McPherson added, "Marriott strongly believes that our business should be aligned with what is most important to the communities where we operate, and we hope that through this new initiative we will help make a positive impact in the lives of young people across Europe."
To help launch the programme, throughout the month of February one British Pound or Euro (or equivalent) will be donated for every lunch and dinner served at participating Marriott-branded hotel restaurants in Europe. Funds raised will help tackle youth unemployment by sponsoring The Prince's Trust Fairbridge programme's "Employ Me" course in the U.K., and by supporting SOS Children's Villages Youth programme, focusing on education and employment, in Continental Europe.
Marriott's commitment to society blends corporate
financial contributions with in-kind giving and the
volunteer service of our associates around the world.
The company participates in efforts to provide shelter,
food, and children's health, while creating career
opportunities for associates in the workplace and
supporting education in the hospitality industry. In
2010, Marriott's worldwide charitable contributions totaled
$34.6 million from donations of cash, in-kind and volunteer
time. For more information about our corporate social
responsibility efforts visit
.
About The Prince's Trust
Youth charity The Prince's Trust helps change young
lives. It gives practical and financial support, developing
key workplace skills such as confidence and motivation. It
works with 13-to-30-year-olds who have struggled at school,
have been in care, are long-term unemployed or have been in
trouble with the law. The Prince of Wales's charity has
helped more than 650,000 young people since 1976 and
supports 100 more each day. Last year, more than three in
four young people supported by The Trust moved into work,
education or training. In April 2011, Fairbridge
became part of The Prince's Trust. The new united
organisation will help 50,000 young people this year
About SOS Children's Villages
SOS Children's Villages is an international,
non-governmental social development organisation that
provides services in the areas of care, education and
health for children who have already lost or who are at
risk of losing parental care. The organisation was founded
in Austria in 1949 and today runs more than 2,100
programmes for some 2.2 million children and adults in 133
countries and territories. Its work is guided by the spirit
of the UN Convention on the Rights of the Child.
SOS Children's Villages adheres to the principle that
every child grows best in a family environment, with caring
parents or caregivers, living together with their siblings,
in a place they can call home. SOS Children's Villages
works with communities, local partners and authorities to
support disadvantaged families across the world, thus
preventing family breakdown.
When necessary and when it is deemed to be in the
child's best interests, there is the option for
children to grow up in foster families or in an SOS
Children's Villages family, where children are
supported, protected and cared for until they reach
adulthood.
SOS Children's Villages also aims at sensitising
decision-makers to the concerns that children face and
influencing them to make changes in policies and practices
that undermine the well-being of children, especially of
those without parental care. For more information on SOS
Children's Villages please visit .
Connect with elizabeth.caminiti@marriott.com
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