Local Corporation announced that it has launched the next generation of its Krillion local shopping platform, which provides dynamic location-based product search data for millions of local consumers nationwide. The Krillion local shopping data index, comprehensive in the industry, now includes over 75,000 retail stores, covering over 3,000 shopping categories and over 23,000 leading consumer brands, representing millions of products. The platform also includes a new API, providing business partners and customers with an efficient way to integrate local shopping solutions and content into desktop and mobile sites and applications.

Local Corporation's patented Krillion local shopping platform provides relevant local product search results, including retail locations, brands, categories, product images and product inventory and availability data, to millions of connected consumers researching online prior to purchase. The new platform features significant technology enhancements, which enable better data aggregation and allow it to normalize large amounts of unstructured data more efficiently. The Krillion platform aggregates national local shopping content and offers it through a range of APIs tailored for both online and mobile channels and devices.

Retailers and brand marketers included in the Krillion data index can reach more local consumers and drive shopper engagement and sales, both online and in-store.