LINK MOBILITY GROUP HOLDING ASA Annual Report 2022 |
Annual Report 2022 | |
LINK Mobility Group Holding ASA | |
LINK Mobility Group Holding ASA | |
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Annual Report 2022 |
LINK in short | 03 |
Message from the CEO | 05 |
LINK and the digital messaging industry | 07 |
LINK strategic context | 11 |
LINK's versatile business model | 14 |
LINK to execute on profitability in 2023 | 19 |
LINK in the US | 22 |
LINK product portfolio | 25 |
Sustainability at LINK | 30 |
People | 32 |
Planet | 37 |
Profit | 40 |
Report from the Board of Directors | 44 |
Market position and development | 45 |
Comments related to financial statements | 46 |
Risks | 47 |
Board statement on corporate governance | 51 |
Financial statements | 61 |
LINK Mobility Group Holding ASA | |
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Annual Report 2022 | LINK in short
LINK in short
LINK has 700 employees in 30 offices across 18 countries in Europe and the US
2022 revenue NOK 5.2 billion
Adjusted EBITDA NOK 625 million => EBITDA margin 12%
LINK's 50 000 customers worldwide last year sent 17 billion messages, averaging more than 300 000 messages per customer
Revenue NOKm | Adjusted EBITDA NOKm |
6000 | 900 | ||
5190 | |||
+22% | |||
4410 | |||
4000 | 3539 | 600 | |
2890 | |||
2000 | 300 | ||
0 | 0 | ||
2019 | 2020 | 2021 | 2022 |
3 |
+27% | |||
625 | |||
557 | |||
391 | |||
308 | |||
2019 | 2020 | 2021 | 2022 |
LINK Mobility Group Holding ASA
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Annual Report 2022 | LINK in short
LINK was founded more than 20 years ago and relisted on the Oslo Stock Exchange in 2020 after being taken private in 2018. Since returning to the stock market, LINK has completed 5 new acquisitions in Europe and expanded to the US.
Altiria (Spain) Acquisition of chatbot Xenioo
Expansion to the US with Message Broadcast
AMM (Italy) Tismi (Netherlands)
2022
2021
2020
US customer base
WebSMS (Austria)
LINK has offices in most European countries and the US
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Annual Report 2022 | Message from the CEO
LINK continues to grow and dominate its markets, demonstrating our ability to adapt to changing macroeconomic conditions and market trends. After a couple of strong years for the Communication Platform as a Service (CPaaS) industry, 2022 experienced slower growth with lagging market adoption for more advanced CPaaS products. New complex solutions, with a significant potential for increased customer satisfaction and efficiency savings, require larger value chain adaptations by customers which were postponed in a more uncertain macro environment. Despite these tougher market conditions in 2022, LINK delivered organic revenue growth of 12% and entered 2023 with a significantly higher contract backlog and better
growth momentum. Assuming stable macro trends, we expect continued improvements through 2023 and into 2024.
LINK's board of directors concluded in 2022 that the company had matured from a private to a public company and successfully evolved from an Application to Person (A2P) messaging provider to an established CPaaS player. To build on this position and further strengthen strategic execution in the next development phase, André Christensen was elected new chairperson of the board and I was
appointed CEO. A continuation of historical knowledge and competence was secured by Jens Rugseth, the founder and former chairperson, carrying on as board member. The new chairperson brings strong industry knowledge and commercial capabilities as an entrepreneur and investor with broad strategic and operational experience from Software as a Service (SaaS) scale-ups across Europe, North America and Asia.
LINK implemented commercial changes and cost reduction initiatives in 2022 to improve growth and profitability. We also prioritized development and sales of products on the preferred customer channels SMS, RCS and WhatsApp and selected CPaaS solutions with proven market demand like our chatbot Xenioo. These changes resulted in higher forecasted gross profit contribution from new contract wins, up 63% YoY to NOK 70 million in the second half of 2022.
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Link Mobility Group Holding ASA published this content on 28 April 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 April 2023 05:06:30 UTC.
