Limeade, Inc. announced that the company has filled three newly-created executive positions with talent from ShapeUp and Microsoft. It has doubled its workforce since the beginning of 2011 and continues to grow rapidly. Brett Rubin, most recently vice president of sales and business development for ShapeUp, is sales director responsible for building the company's footprint in the Eastern Region. Sameer Halai, most recently program manager for FUSE labs at Microsoft Research, is director of User Experience. Stephanie Camp, most recently director of marketing at doxo and prior to that digital marketing strategist at Microsoft Xbox, is director of marketing. Sameer and Stephanie, Seattle residents, will work from the company's Bellevue, WA headquarters. Brett will work from New York. Brett Rubin brings 16 years of experience in healthcare industry sales, consulting and strategic planning. In addition to ShapeUp, Brett has worked with Alere (formerly Matria), McKesson, Best Doctors, Inc., and Andersen Consulting (now Accenture). He holds an MBA in Healthcare Administration and a BS in Economics from Union College. Sameer Halai brings 11 of years of user experience and software development to Limeade. He has led user experience for several innovative products at FUSE Labs within Microsoft Research and at Windows Live Messenger. Prior to Microsoft, Sameer worked at IBM Research and Amdocs. Sameer holds a Masters in Human Computer Interaction from the University of Michigan School of Information, and is the first person to receive a Masters in Social Computing. Stephanie Camp brings a robust mix of mobile, social media and gaming experience to Limeade. Prior to serving as Director of Marketing at doxo, Stephanie led digital strategy and social media for Microsoft's Xbox and mobile teams. She holds an MBA from The Wharton School of the University of Pennsylvania and a BA from Columbia University.