YuppTV has announced its partnership with Chinese OTT and LeEco (formerly Letv). The move is aimed at maximizing the value to the end user by creating a ubiquitous content ecosystem that enables anytime, anywhere accessibility of video content. Under the partnership, YuppTV will be integrated into LeEco's smart devices that give users the access to YuppTV's catalogue of live TV channels.

YuppTV's latest move marks the first time a content platform and a smart device provider have entered into such an association. YuppTV will act as a market differentiator by adding value to LeEco's end-user offerings through its comprehensive content library.