Evine Live Inc. announced the successful debut of Serious Skincare on its network. Serious Skincare’s premiere included 17 live hours, with over 50% of customers opting into a subscription program to receive ongoing shipments to replenish their supply. During the debut, 11 items sold out, including the Microcurrent EGG, Anti-Aging Retinol Serum Duo and Reverse Uplift Kit. The brand brought in over 3.5 times more new customers than average for the beauty category, and the network saw high engagement rates from viewers across on-air and social media platforms. Over 50 testimonial calls were received during the live television shows – including one from Jennifer’s husband, Sylvester Stallone – and Evine Facebook Live streamed shows saw the higher viewership in the prior twelve months. The network expects momentum to grow as brand awareness increases with each Serious Skincare visit.