LBI INTERNATIONAL : Global marketing and technology agency, LBi has snatched Andrew Pinkess from Rufus Leonard and appointed him to the UK Executive Team

Andrew Pinkess, ex Rufus Leonard Board Director, Strategy Director and Client
Partner has been appointed to LBi's UK Executive Team.  At LBi, Andrew's
priority will be to look after BT, the COI and LBi's Strategic Services.  Part
of his new role will be looking at LBi's brand positioning alongside Chris
Clarke the Global Creative Director.  In the UK, Andrew will be sitting
alongside Ewen Sturgeon, CEO of LBi UK, Anil Pillai, MD of LBi UK and the rest
of the UK Executive Team.  Andrew has a history of achievement in the sector -
over his 11 years at the agency, he established and evolved Rufus's consultancy
offering as a key part of their service portfolio, brought in over 60 new
clients, built up the public sector as a key part of the business mix and played
an important part in shaping the agency's positioning and marketing profile.

Andrew's job at LBi will harness this experience and will involve a mixture of
client work and growing various emerging skills within the agency.  He will be
also further developing LBi's important relationship with BT- in both business
and consumer markets, building much stronger links between LBi and the COI and
other public sector organisations.

Andrew was at Rufus Leonard for 11 years and was on the board of the agency.  He
headed up the research and strategy team and managed many of the agency's key
accounts (including the COI).  He also has previous experience of working with
BT and most recently British Gas.  He has worked on both brand and digital
projects and is particularly interested in the link between these two key areas
of marketing.


Andrew is excited to be at LBi - 'I had been at Rufus Leonard for 11 years and
was not looking to move. But when I got a call from LBi, it was a bit like
getting a call from McLaren - very hard to ignore. I was attracted by the
opportunity to work in a bigger organisation with a wider range of skills and
capabilities, an international network, and an outstanding client list. I was
also won over by the energy and enthusiasm of the senior management team, their
ideas for developing the business, but also their openness to new thinking.'

Anil Pillai, Managing Director of LBi UK is really excited to have Andrew on
board "I am delighted to welcome Andrew to the top team.  I am confident he has
the right skills and gravitas to help take us to the next level in digital
marketing and brand communications".




For further information please contact:

Sarah Van Praagh, Head of PR, LBi
[phone],[e-mail] 

Imogen Thacker, Marketing & PR Assistant, LBi
[phone], [e-mail] 



About LBi

LBi is a global digital marketing and technology agency, blending insight,
creativity and expertise to solve business problems. The largest genuinely full
service agency of its kind in Europe, LBi provides the full range of digital
capabilities, including digital strategy, branded content, service design,
media, CRM, technology, managed hosting and support services. The company
employs 1,400 professionals located primarily in the major European, American
and Asian business centres such as Amsterdam, Atlanta, Berlin, Brussels, London,
Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in
Stockholm and NYSE Euronext in Amsterdam.

www.lbi.co.uk <http://www.lbi.co.uk/>



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