Lauritz.com announced that Erik Norberg will start as new CEO of the company on September 4, 2017. Erik Norberg has a strong background and a successful track history within e-commerce. He is a young but experienced CEO with more than 10 years of operational and strategic leadership experience, primarily focused on growth by digital transformation, optimization of consumer platforms, internationalization and content strategies. Erik Norberg comes from a position as CEO for the newspaper, Mitt i. Mette Rode Sundstrøm, the company’s current CEO, will give Erik Norberg a thorough introduction to Lauritz.com. Thereafter, Mette Rode Sundstrøm will concentrate on her new position in Lauritz.com's board.