Khiron Life Sciences Corp. announced four key additions to its executive team to strengthen its market reach in Mexico and Chile, and implement its joint venture initiative with Dixie Brands. John Cooke as VP Corporate Development: John is an experienced leader who has been at the forefront of the Canadian and global cannabis sector with 25 years of senior capital markets experience, working as Managing Director and Partner at Beacon Securities. Mr. Cooke has also served as a Senior Managing Partner at Paradigm Capital. In his role as VP of Corporate Development at Khiron, John brings a valuable network to the Company and the ability to build fruitful commercial and capital markets relationships. Luis Chavas as Country Manager, Mexico: Luis is a senior executive in the pharmaceutical and health care sector with more than two decades of market experience across Latin America, Luis has an extensive track record with global brands that operate in the region, which include Pfizer and Wyeth. Mr. Chavas also served as a Business Unit head for Novartis Mexico. As Khiron's Country Manager in Mexico, Luis will play a key role in establishing and growing relationships in the Mexican market, as well as developing brand strategies, patient association relationship and guiding legislative affairs to accelerate the Company's growth. As previously announced, Khiron is strategically positioned to enter the Mexican cannabis market through its Mexican subsidiary and has initiated an in-depth regulatory review of the country's legal medical cannabis landscape as well as an assessment of market needs. Mexico comprises a population of approximately 124 million people, with nearly 11.7 million potential patients for medical cannabis. Rodrigo Azócar as Country Manager, Chile: An experienced pharmaceutical industry specialist, Rodrigo Azocar has played an important role in marketing, brand positioning, management, and corporate development for leading pharma organizations in Chile, over a career span of 20+ year. Rodrigo is also current member of the board of ASILFSA, the Chile-based industrial association of pharmaceutical laboratories. As Khiron's Country Manager in Chile, Rodrigo will leverage his experience and market expertise to lead the Company's market development, patient and doctor relationship activity, and guide regulatory requirements, ensuring the effective execution of the Company strategy for Chile. Rodrigo Durán as Lead, Dixie Brands Joint Venture: Highly skilled marketing and sales executive, Rodrigo has over 17 years of experience in the consumer goods and pharma industry. His wealth of experience covers directing go-to-market strategies, managing teams, and bringing brands to the consumer market across Latin America. As Consumer Brands Director for Team Foods, Rodrigo was responsible for $70 Million in US sales through retail and digital channels As part of the Khiron executive team, Rodrigo will be responsible for the development and execution of a market strategy for the joint venture in Latin America, including identifying opportunities to introduce Dixie Brand products to market, fostering strategic partnerships and aligning sales efforts to achieve the Company's business goals. As previously announced, Khiron and Dixie Brands have established a joint venture to bring Dixie Brands portfolio of 100+ cannabis-infused products to Latin America. By combining Dixie's proven product success with Khiron's established footprint in Latin America, the companies aim to capture first-mover advantage and establish leadership in the region of 620 million people within a cannabis market that is estimated to reach $12 billion by 2028 (source: Prohibition Partners).