JOULES GROUP The partnership will celebrate the joy that birds bring, and Joules will be donating 5% of sales to the RSPB for every item purchased from the range, reflecting its Responsibly Joules ethos.
Premium British lifestyle brand Joules has partnered with the RSPB to create a beautiful collection of clothing and accessories for Spring Summer 2022, all inspired by the UK's native birds and nature.
The RSPB x Joules collection includes a range of lovingly designed womenswear and childrenswear pieces, all featuring exclusive hand drawn illustrations and prints designed by Joules' in-house artists in collaboration with the RSPB.
The RSPB is the UK's largest nature conservation charity, inspiring everyone to give nature a home. Together with its partners, it protects threatened birds and wildlife so our towns, coast and countryside will teem with life once again.
Operating responsibly is a core part of Joules' ethos and business strategy, and caring for the environment is an important part of our heritage and love for the great outdoors. This makes the partnership with the RSPB the perfect fit.
Claire Tait, Marketing Director at Joules, commented: "We're thrilled to be joining forces with the RSPB, collaborating on a collection that celebrates our love for UK birds and the outdoors. At Joules we've always been inspired by the great outdoors, making this the perfect partnership that we know will not only resonate well with our customers but will also give something back."
Louisa Skevington, Product Licensing Manager at the RSPB, said: "We are delighted to have partnered with Joules on this fantastic range, which showcases some of the UK's best loved birds. Some of these birds, such as the greenfinch and house sparrow, used to be common sights across the UK but even they are now in a sharp decline - by incorporating these birds into their designs, and in their most sustainable range yet, Joules is helping to show just how precious our wildlife is."
The RSPB X Joules collection is launching online at www.joules.com and in stores from February 2022.
Enquiries:Hudson Sandler (Financial PR)
Alex Brennan
Lucy Wollam
Tel: +44 (0) 20 7796 4133
About Joules
Established in Britain by Tom Joule three decades ago, Joules is a premium lifestyle brand with an authentic heritage.
The Joules story began in 1989, when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Today, it is a true multi-channel lifestyle brand; its products are available through its e-commerce websites, retail stores, at rural shows and events and wholesale channels both in the UK and internationally.
Joules carefully designs and sells clothing, footwear and accessories for women, men and children. The business also sells ever-growing collections of homeware, eyewear and lifestyle product ranges through both its licensing partnerships and 'Friends of Joules', the brand's online marketplace that brings together hundreds of creative businesses to give customers everything they could ever need for a
contemporary country lifestyle.
The brand's values of quality, Britishness, family and humour, coupled with its unique use of colour and print set Joules apart. This approach, along with an unwavering attention to detail and drive to surprise and delight its customers with unexpected details, has been central to the brand's success and remains at the heart of everything Joules creates.
www.joules.com . www.joulesgroup.com
About The RSPB
The RSPB is the UK's largest nature conservation charity, inspiring everyone to give nature a home. Together with our partners, we protect threatened birds and wildlife so our towns, coast and countryside will teem with life once again. We play a leading role in BirdLife International, a worldwide partnership of nature conservation organisations.
The Royal Society for the Protection of Birds
The Lodge, Sandy, Beds SG19 2DL
Press office telephone: 01767 681577
www.rspb.org.uk
The Royal Society for the Protection of Birds (RSPB) is a registered charity.
In England and Wales, no: 207076. In Scotland, no: SC037654.
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Joules Group plc published this content on 01 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 February 2022 17:31:11 UTC.
