JET2 PLC Jet2holidays has announced that its enormously popular 'Bid for a Break' campaign has returned with a Greek special, to celebrate its partnership with ITV for a new show MAMMA MIA! I Have a Dream.
Offering holidaymakers the opportunity to secure their very own MAMMA MIA!experience, the sought-after campaign returns today (Monday 16th October), with a seven-night holiday for two adults and two children to the four-star Grecotel LUX ME Costa Botanica in Corfu available to bid on.
Holidaymakers can bid for a break via the Jet2 app when bidding opens at midday. Once downloaded, they can then add in their bid to the nearest pence. If their bid is the lowest, and nobody else has bid that same amount, they will purchase the Greek holiday for the same price as their bid. Bidding will close at one minute to midnight on Thursday (19th October).
As the UK's number one tour operator to Greece, Jet2holidays recently announced that it is the official partner of the new show MAMMA MIA! I Have a Dream, due to launch on ITV1, ITVX, STV and STV Player in October.
The brand-new entertainment show will see hopefuls travel to the Greek island of Corfu, to compete to become the next musical theatre stars of the musical production, MAMMA MIA!. The eight-part series is expected to attract family viewing, making it perfectly aligned to the tour operator.
The package holiday specialist could not resist joining up with ITV for the new show and will use the partnership to showcase the huge number of Greek destinations it operates to, as well as the many award-winning benefits of booking and travelling on a package holiday to Greece with Jet2holidays. These benefits include VIP customer service, in-resort Customer Helpers, 24/7 customer helpline, transfers, free child places and ATOL protection, as well as flights with award-wining airline, Jet2.com, all for a low £60 per person booking deposit.
To reach this key audience, Jet2holidays will launch a fun, heavyweight campaign which will include bespoke TV adverts, product placement and exclusive competitions.
Since launching in 2021, Jet2holidays' 'Bid for a Break' campaign has experienced sky-high popularity, with a phenomenal number of customers entering the auction and winning bids starting from as little as 2p.
Steve Heapy, CEO of Jet2.com and Jet2holidays, said: "Our 'Bid for a Break' campaign has been extremely popular with holidaymakers since its launch, so we are thrilled to announce that it is returning for a Greek special, to celebrate our partnership with ITV and MAMMA MIA! I Have a Dream. The campaign is highly sought-after, and we have absolute confidence it will prove to be a huge hit once again, as excitement builds around the new entertainment show. We know how much holidaymakers want to enjoy a well-deserved break away from the UK, and with a fantastic Greek holiday up for grabs, we are offering them the chance to do just that for as little as a few pence. We wish everyone the best of luck and look forward to welcoming the successful bidder to Corfu."
The Jet2 mobile app can be downloaded for free from the App Store or on Google Play. It can be used to search, book, and manage ATOL-protected holidays and award-winning flights in one handy place.
Fri 13 Oct 2023 | Announcements
Wed 11 Oct 2023 | New Routes, Announcements
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Jet2 plc published this content on 16 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 October 2023 15:22:03 UTC.
