Jaywing plc has appointed David Wood to the newly created role of chief creative director. The role has been created to place significant emphasis on and signify the prominence of creativity alongside Jaywing's data science and technology credentials, and to further unify creative offering across the business. David, previously one of Managing Directors, is now responsible for the overall creative vision of the agency.

David's responsibilities will see him lead the creative community across Jaywing and Epiphany's digital, content and brand communications teams, where he will enhance further the role that creative plays and the value it delivers for clients, particularly when combined with significant data science and technical expertise. He will continue to work closely with the rest of the senior management team here at Jaywing to deliver the long-term creative strategy for the agency.