The Open Mobile Video Coalition, an association of leading television broadcasters, is issuing the following open letter to companies in the technology industry in an effort to drive the development and adoption of mobile broadcast television.
Open Letter to the Technology Industry:
The Open Mobile Video Coalition is issuing this open letter to urge companies in the technology industry interested in introducing new mobile video capabilities for digital television broadcasting to actively participate in the inter-industry standardization process for mobile video launched by the Advanced Television Systems Committee (ATSC). The Open Mobile Video Coalition was formed by Belo Corp., FOX Television Stations, Gannett Broadcasting, Gray Television, ION Media Networks, the NBC & Telemundo Television Stations, Sinclair Broadcast Group, and Tribune Broadcasting Company, which together own and operate over 280 television stations covering 95 million homes, and has come together specifically to facilitate and accelerate the development of mobile video in the United States. The Coalition believes that adherence by the technology industry to the process set forward by the ATSC will result in the broadest and most timely deployment and adoption of mobile video services.
The Coalition and its members fully support and will participate in the process announced by the ATSC on April 9, 2007 for the development of an ATSC-M/H standard, a backward compatible mobile and handheld standard for television broadcasters, including the Request for Proposal (RFP) that was issued on May 21, 2007. Specifically, the Coalition views as critical the ATSC's RFP requirements that i) candidate technologies be incorporated into an open standard, with underlying intellectual property made available for licensing under reasonable and non-discriminatory terms; and ii) candidate technologies be submitted according to the schedule of the RFP, so that they can be evaluated under an expeditious, consistent and fair process. Because the Coalition places high importance on the rapid development of a standard, technologies that miss the deadlines of the ATSC process are unlikely to be looked upon favorably by Coalition members. As such, the Coalition urges interested technology companies to submit their preliminary proposals to the ATSC by June 21, 2007, and their detailed proposals by July 6, 2007, as called for by the RFP.
The Coalition believes that one of the major threats to the successful and timely introduction and adoption of new mobile video products and services is a marketplace ?format war? among incompatible approaches. In broadcasting, the AM Stereo debacle resulted in failure for all interested parties; fragmented approaches in other products ? such as for videocassettes (i.e. VHS vs. Betamax), rewriteable DVDs (i.e. DVD-R vs. DVD+R), and high-definition DVDs (i.e. Blu-Ray vs. HD-DVD) ? may have significantly delayed or diminished consumer adoption. As such, the Coalition urges all interested technology companies to participate in the ATSC process ? we believe that reaching a single open standard that fosters healthy competition and encourages consumer confidence and rapid adoption is ultimately in everyone's best interests.
The Coalition looks forward to working with the technology industry in the ATSC process to bring exciting new mobile video products and services to the public.
Sincerely,
Jack Abernathy FOX Television Stations Brandon Burgess ION Media Networks Jay Ireland NBC Universal Television Stations Ibra Morales Telemundo Group Roger Ogden Gannett Broadcasting Bob Prather Gray Television John Reardon Tribune Broadcasting Dunia Shive Belo Corporation David Smith Sinclair Broadcast Group
About the Open Mobile Television Coalition Initial Members
The nine initial members of the Open Mobile Television Coalition collectively own and operate 281 television stations in 110 U.S. markets (including Puerto Rico), covering 95 million television homes, or 85% of total TV households. This includes coverage of at least one station in all top 20 DMA markets, 49 of the top 50 markets, and 83 of the top 100 markets. The current members own or operate an average of 5.5 stations in the top 10 markets, 5.0 stations in the top 20 markets, 3.7 stations in the top 50 markets, and 2.6 stations across all markets served. Of the 281 stations, 260 are already broadcasting in digital as of April, 2007.
About the Open Mobile Video Coalition
The Open Mobile Video Coalition is a voluntary association of television broadcasters whose mission is to accelerate the development of mobile digital broadcast television in the United States. Membership in the Coalition is open to all U.S.-based television broadcasters. Members are committed to fostering open competition in the development of products and services related to television.
The following coalition members are available to answer your questions: | ||||||
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Brandon Burgess | Roger Ogden | David Smith | Jay Ireland | |||
President and C.E.O. | President and C.E.O. | Chairman | President | |||
ION Media Networks | Gannett Broadcasting | Sinclair Broadcast Group |
NBC Universal
Television Stations | |||
(561) 682-4204 | (703) 854-6761 | |||||
(410) 568-1504 | (212) 664-2576 | |||||
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Individual coalition members may be contacted via their
communication
departments as follows:
Belo Corp. (NYSE:BLC)
Carey
Hendrickson, 214-977-6626
or
FOX Television Stations (NYSE:NWS)
Jessica
Schweitzer, 212-301-3817
jessica.schweitzer@foxtv.com
or
Gannett
Broadcasting (NYSE:GCI)
Tara Connell, 703-854-6049
tjconnel@gannett.com
or
Gray
Television Inc. (NYSE:GTN)
Jim Ryan, Chief Financial Officer,
404-266-8333
or
For ION Media Networks, Inc. (AMEX:ION)
Brainerd
Communicators
Joe Lobello, 212-986-6667
lobello@braincomm.com
or
NBC
Universal
NBC Station Group and Telemundo (NYSE:GE)
Liz
Fischer, 212-664-4825
liz.fischer@nbcuni.com
or
Sinclair
Broadcast Group Inc. (Nasdaq: SBGI)
David Smith, Chairman,
410-568-1504
or
Tribune Co. (NYSE:TRB)
Gary Weitman,
312-222-3394
gweitman@tribune.com