Veritas Pharma Inc. announced the appointment of Mr. Robert "Rob" Dawson to its advisory board. Mr. Dawson is a highly-regarded expert in marketing and innovation with a wealth of experience in business leadership, go-to-market strategy, branding and technology. Mr. Dawson is a performance-driven and innovative executive with over 20 years of global experience in business leadership, strategic marketing, consulting, technology, crowdsourcing, innovation and communications. He is currently President and CEO of Tectonic Strategy Inc., a boutique innovation and business model advisory firm for technology companies.